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DIGITAL MARKETING TRENDS - 2024

# AI Chatbots: Redefining Customer Support and Interaction   In today's fast-paced digital era, customer expectations are higher than ever. They demand swift, efficient, and personalized service around the clock. Meeting these expectations has historically been a challenge for businesses, often requiring extensive resources and personnel. However, with the advent of AI chatbots, the landscape of customer support and interaction is undergoing a revolutionary transformation. # The Rise of AI Chatbots Artificial Intelligence  (AI) has made significant strides in recent years, and chatbots have emerged as one of the most practical applications of this technology. These intelligent virtualassistants are designed to simulate human conversation, providing instant responses to customer inquiries. They can handle a wide range of tasks, from answering simple questions to resolving complex issues, all while delivering a seamless user experience. # Benefits of AI Chatbots in C...